Google Instant Search is going to be a game changer
Like half the rest of the online community, going carefully through today’s reviews and analysis of what this will mean for both business and consumers online.
Reading what the tech and social media leaders have to say in their first passes on what’s shifting and changing:
From BNet: http://bit.ly/aDjG4M
Mashable:Google Instant Predictions From A to Z – http://bit.ly/dySazz
The folks @ Techcrunch: http://tcrn.ch/boleUC
The instant capability will have SEO professionals moving rapidly to assess its impact on their advisory to clients, while those clients themselves will be either approvingly or otherwise coming to new conclusions about their search strategies and spend.
Off to do my own research on day one…for those of us on the marketing and communications sides of the SEO equations, it matters just as much that our projects and client sites and social media marketing know how to integrate and work with this major shift.
